Lea Green

Andrew Sinkov from Evernote: feature interview on #shift

Join #shift discussing the power of the new work life with Andrew Sinkov, VP of Marketing at Evernote. More than a note-taking tool, Evernote, allows you to remember and retain your memories, anything that inspires, anything you find interesting regardless of platform or media type. During our #shiftsxsw “Up in the Air” discussion, Andrew shared the effectiveness of Evernote as a an effective tool in the digital nomad’s toolkit, stating that “it doesn’t matter what your location is, you should be able to get things done.”

Andrew also explains the exceptional green benefits of using Evernote, how users can virtually eliminate their need for paper and printing by digitally storing and sharing materials. And now, with its seamless iMeet integration, users can improve their experience in the workplace by intuitively sharing brainstorms and meeting information of all kinds using Evernote. Learn more from Andrew and listen to what he shared with us at #shiftsxsw in the video below:

 
Lea Green

Are QR codes here to stay?

Technology moves fast, and we either keep up or miss out on advancements that can benefit us and our businesses. One of the more curious innovations to come our way are QR (short for Quick Response) codes. Similar to bar codes, QR codes are more complex in design, contain more information, are more versatile, and can be read easily by almost anyone who has a smart phone, access to the Internet, and an inquisitive spirit.

A quick history of QR codes
Dean Collins
refers to QR codes as a “right-click” for anything physical, a quick way to access additional information about things we encounter in the real world. The history of QR codes is relatively brief, particularly in the US, which has only recently begun to capitalize on their seemingly limitless personal and commercial applications. Their invention is attributed to the Japanese company Denso Wave, a Toyota subsidiary that created them in 1994 to track vehicles during the manufacturing process.

Due to their ability to encode large amounts of data in a variety of modes (e.g., numeric, alphanumeric, binary, and/or Kanji ) and the widespread adoption of smart phone technology, QR codes have been quickly adopted for commercial use in the US. Any camera phone equipped with compatible QR reader software (now being bundled in new phone designs but also easily available via download) can scan and read the data embedded in the code.

QR codes have become prolific in various media, including magazines, product packaging, art, clothing, billboards, and movie posters, to name a few. They offer consumer’s supplemental product information, direct access to manufacturers’ websites, coupons, promotional offers, and other “hidden” perks. The marketing possibilities for the deployment and use of QR codes are seemly unlimited; however, due to their versatility, practicality, and ease of use, companies and individuals regularly appropriate this feature, adding it to websites and collateral, using QR codes to provide product details, company profiles, contact information number, promotional offers, and other uses too numerous to list. QR codes can come in almost all sizes, but just one shape. Check out the video below for the largest QR code in the world:

QR codes today: getting creative
But in spite of their present commercial benefits, what does the future hold for QR codes? Some argue that the technology is becoming obsolete; others continue to find unique creative applications for the increasingly familiar yet odd looking stamp. A medical executive in Israel has engraved a QR code on his mother’s tombstone to create a virtual living memorial and plans to embellish the encoded website with stories and photos from his mother’s life. We can’t overlook the innovative and truly interactive PPGNW campaign in which more than 50,000 condoms were tagged with QR codes and distributed to Washington college students. The QR codes, embedded with a geo-location service and recipients, prompted online”users” to check into the site wheredidyouwearit.com to anonymously let the world know where they were busily practicing safe sex.

QR codes are no longer limited to clever marketing practices or interactive experiences. By using stickers on QR codes, Code d’Urgence in France is working to improve data delivery for emergency responders. After filling out a short questionnaire, users pay an annual subscription and receive stickers they can place anywhere from motorcycle helmets to bike frames, behind a watch face or on the back of mobile phone. The QR code contains detailed personal medical information and enables doctors and medical professionals to respond immediately and in the best way possible in case of an accident.

What is the future of QR codes?
While some may argue that QR codes have a short shelf life, others believe their future lies in mobile visual search (MVS). Users armed with MVS can simply point their smartphone’s camera at a product or logo, take a picture and, within seconds, the application provides similar information as a QR code. Critics argue that MVS is a more aesthetic and intuitive tool than QR codes because users are pointing their phone at the product logo rather than the QR code stamp, an image separate from the brand image. MVS technology while take a while to catch on in the US today, but companies in Argentina and South Korea currently allow commuters waiting for subways or buses to view images of groceries or office supplies; the technology will undoubtedly reach the States soon.

Are QR codes right for you? Are you using them now in your organization? If so, for what and what kinds of success are you seeing? Share your stories on the #shift blog:

 

 

 

 
Blake Gruber

Rainn Wilson: Shifting the Web Paradigm with SoulPancake

Technology is sometimes personified as a cold, empty experience, often sacrificing the quality of personal contact for quantity of network connections. While the web ultimately provides a way for us to connect and receive information, it’s still a means to an end, and a means which is regularly criticized as being absent-minded and potentially detrimental to authentic human connection.

With the advent of the social web arose a paradigm shift to the paradoxical; while it was now possible to engage others on a level like never before, it was still communicating through inhumanform. Has our increased connection through digital media been detrimental to our relationships? I don’t think it’s a question that can be answered definitively, but is certainly one to pose to the subject of this article: SoulPancake.

Soulpancake.com is the brain child of Rainn Wilson, or who any fan of The Office would know as the infamous Dwight Shrute. In his recent speech at SXSWi, Wilson brought to light his concept of a more altruistic approach to the social web. The idea of connection not based on profits, collecting valuable social data, or targeted ads, but rather a platform for open discussion on spirituality, philosophy, and Life’s Big Questions. SoulPancake is a use of the web for true, wholesome, conversation simply for the sake of it. Quite frankly, it serves as one of the few, but slowly trending, optimistic exemplars of a “human” social web.

 
Lea Green

#shiftSXSW: The Austin Event Recap

This past weekend, South by Southwest Interactive played host to an array of great events. And #shiftSXSW proved to be the highlight of many attendees’ experience. Some of the country’s most brilliant minds gathered together at the PGi Austin offices, in the penthouse of the stunning Frost Bank Tower, for a unique event series that boasted unforgettable food, invaluable collaboration and insightful conversation.  #shiftSXSW brought out individuals such as Beverly Jackson from The Recording Academy, Nelson George, filmmaker, Ben Par of CNET and Mashable, Lisa Pastor and Dario Meli from Invoke Media and so many more!

#shiftSXSW kicked off with “Revolution: with Brian Solis.” In an interview-style interaction, Solis and Social People founder James Andrews engaged in a dialogue about what it means to be connected in the 21st Century. At social media and technology become more of a fixture in our everyday lives, Brian believes we may have already lost much of the humanness that makes interpersonal relationships so special. They also discussed his Solis’ most recent book, “The End of Business as Usual.”

Day two of #shiftSXSW proved to be just as compelling as the first, when we hosted Sunday dinner with “How to be Black” author Baratunde Thurston. Guests were welcomed by delicious soul food cuisine, provided by Dante Fried Chicken and live photographs were enjoyed by all guests as Flipboard hosted photography sessions on their iconic red couch.

The accomplished author, comedian, journalist, and South by Southwest keynote speaker had the crowd laughing hysterically with his quick-witted humor. He motivated us with his inspiring story, and educated us though his experiences as an African-American working in the technology industry. But that was not the end of this remarkable event. The room exploded when Dante Fried Chicken chef Dante Gonzales entered the room with a plate of fried chicken and joined in on the “How to be Black” conversation with his own unique, global perspectives and humor.

Because the concept of remote working is so near and dear to our hearts, we ended the #shiftSXSW series with “’Up in the Air’: On the Move with the Working Nomad.” Evernote’s Andrew Sinkov joined PGi’s Digital Nomad Cora Rodenbusch, and Green Strategist Lewis Perkins in a discussion about trends and tools that have emerged as a result of the growing number of professionals that work remotely or telecommute.  This was also a great opportunity for us to offer up tools like iMeet as a resource.

We were honored to host such a stellar roster of guests at #shiftSXSW, and we are thrilled by the positive feedback and support that we have received. In the coming days, we will be posting video footage from each event. Be on the lookout for future #shift events in a city near you, and stay tuned for online #shift conversations in our #shift iMeet room.

Frost Bank Tower image courtesy of Wikipedia

 
Lea Green

The New Monday: Continuing the Conversation with Lewis Perkins

Article by Lewis Perkins, green corporate strategist and featured presenter at #shiftSXSW

When I speak about sustainability, I take the wide view of not only environmental, social and fiscal sustainability, but also the act of sustaining work, life and the balance of the two.  Being an independent consultant for social and environmental change, I find myself working with a variety of businesses, organizations and types of people.  Therefore, work styles and patterns vary widely. For the past two years, I have learned to embrace a more flexible work life and also not judge myself for the need to be flexible.

A great example is Mondays.  As a child, we are conditioned to the flow of the week, with the weekend providing a rest from the normal school day schedule. But Sunday nights were inevitably about finishing those projects or tackling homework left undone. Sunday nights could present a certainly level of anxiety for a child who had left all of his work until the last hours before Monday morning class. It could also present relationship stresses as my mother or father would grill me about if I had completed my studies and why had I waited until now.   No TV until homework was complete. And early to bed after two nights of an extended weekend curfew. And Mondays were always a struggle in the mornings to wake and return to the grind of school schedules and expectations.

Once I entered the work force, I found that those patterns were deeply engrained. Oftentimes Sunday nights were spent reflecting on the projects I had not completed by Friday afternoon when I was so anxious to leave the office and begin my weekend. And Monday’s presented me with a level of anxiety and I jumped back into the tasks which i had not completed. The day served as a reminder of where I was ahead or behind some schedule. With the advent of email, Monday’s were spent returning messages and calls and organizing myself into the week.

As a consultant who works from home, client sites, coffee shops and share office spaces – I find that setting my own schedule comes with a new set of challenges. And for me, I found that Monday’s are not the most productive day for me. Clients (both current and perspective) are oftentimes caught in their own anxiety of the day, setting schedules and finishing those items they left undone Friday afternoon. It’s not a day of great communications and for me, not a lot gets done in respect to others. Given this knowledge, I had the opportunity to view the start of my week as a frustration in how I was disconnected from the traditional work world, or to reinvent that day. So I chose the later. Today, I spend my Monday’s entering my week with a greater level of kindness for my work process. I usually make my lists for the week. I organize the communication I will commence with clients on Tuesday. I tackle any internal tasks, such as accounting, writing, and general organization – and then I take the time to catch up on my professional reading.  Rarely do I call a client or reach out for business development. This only changes when we are in the middle of a timeline with clients where we have designated daily deliverables. And, given the ease of my Monday, I add a long run or yoga class to the mid-day schedule as well. Beginning my week with ease, patience, boundaries and respect for myself has given me an increased level of productivity and improved outcomes for the rest of the week. To me, this is human sustainability as I give myself permission and an increased level of grace in my professional life.

Image courtesy of 200 office

More about Lewis Perkins:

A long-time advocate for “doing the right thing,” Lewis Perkins is a champion for sustainability – personally and professionally.  His sustainability consulting group, New House LLC, works with Fortune 500 companies as well as mid-size businesses to develop strategy and solutions to stay competitive in a rapidly shifting corporate landscape.

Prior to consulting, Perkins was the director of sustainable strategies for The Mohawk Group, a leading commercial carpet manufacturer.  In this role, Perkins drew on this passion to help advance the company’s mission of environmental and social responsibility. Coupling strong leadership skills with his fervent commitment to ensuring a positive future for the world around us, he helps drive awareness for the importance of sustainable design through strategic marketing communications, and creates  partnerships with non profit organizations such as Global Green USA and the U.S. Green Building Council.

Perkins has also served as a board member of GOAL: A Girl’s Journey of Growth (a former nonprofit organization in Atlanta whose mission was to promote self-esteem, self-awareness, and a respect for individual differences in girls)  and volunteers with Eve Ensler’s V-day, Men Stopping Violence and The Captain Planet Foundation.  He is also an advisory board member for Sustainable Life Media and The Green Chamber of The South.

Don’t forget to read part one of our conversation with Lewis Perkins about reducing your carbon footprint with technology, and to learn more about PGi’s support for the environment, visit the PGiGreen Blog.

 
Lea Green

Reducing my Footprint through Technology: A conversation with Lewis Perkins

Article by Lewis Perkins, green corporate strategist and featured presenter at #shiftSXSW

Consultants are known for being road warriors – hoping on a plane Monday morning for some new destination and returning home Thursday night (generally).   We clock tens of thousands of hours and hundreds of thousands of miles a year traveling to be with our clients.  Oftentimes, the face to face meeting is the only way we get the job in the first place.  It is true that people like doing business with people they like.   However, even when working with clients or job prospecting in town, in the past I found myself logging a lot of miles and hours commuting across metro-Atlanta to meet colleagues for coffee.   This means a one-hour meeting might be a three-hour venture by the time all is said and done.

Trusting my relationships with business partners and trusting my belief in myself to do good work, over the past year I began to shift more and more meetings to online.  Particularly for those preliminary “meet and greet” coffees or breakfasts where the point was to talk about what we do or how we might assist one another in business. For many of us, these meetings could take up all of our time.  I love to mentor and be mentored.  I enjoy meeting new people.  I like to assist others in their career goals.  But being able to prioritize face to face meetings is an important skill of the independent freelance consultant or entrepreneur.

This past year, I set aside my Prius, which already gets 45 miles to the gallon in town, for increasing the number of online meetings using technologies which would allow face time and voice – and even the ability to record the calls. I am not saving I have given up face to face meetings all together.  Of course not.  I spend lots of time in client offices and working along side partners.  I attend professional meetings and networking opportunities (although I have greatly reduced those as well due to time and environmental savings objectives). One way I have been able to do this is about being more strategic and selective about where I do show up. Once worried that people would judge me for opting to not meet in real presence for meeting over online video conferencing – I soon realized that others were just as grateful to shift meeting styles and lower their environmental impact.  Less fuel used and less pollutants released in the air of our city was a benefit in addition to the savings of hours a week I could dedicate to reading, running or yoga.  I had reclaimed my life by using technology.  And had lowered my carbon footprint. I slept better at night knowing that I was getting more done and taking care of myself in the process.

Now that’s what I call being sustainable!  Taking care of the planet and myself at the same time.   Not to mention the cost savings that adds up from not driving and all those $2 coffees.

More about Lewis Perkins:

A long-time advocate for “doing the right thing,” Lewis Perkins is a champion for sustainability – personally and professionally.  His sustainability consulting group, New House LLC, works with Fortune 500 companies as well as mid-size businesses to develop strategy and solutions to stay competitive in a rapidly shifting corporate landscape.

Prior to consulting, Perkins was the director of sustainable strategies for The Mohawk Group, a leading commercial carpet manufacturer.  In this role, Perkins drew on this passion to help advance the company’s mission of environmental and social responsibility. Coupling strong leadership skills with his fervent commitment to ensuring a positive future for the world around us, he helps drive awareness for the importance of sustainable design through strategic marketing communications, and creates  partnerships with non profit organizations such as Global Green USA and the U.S. Green Building Council.

Perkins has also served as a board member of GOAL: A Girl’s Journey of Growth (a former nonprofit organization in Atlanta whose mission was to promote self-esteem, self-awareness, and a respect for individual differences in girls)  and volunteers with Eve Ensler’s V-day, Men Stopping Violence and The Captain Planet Foundation.  He is also an advisory board member for Sustainable Life Media and The Green Chamber of The South.

To learn more about PGi’s support for the environment, visit the PGiGreen Blog.

 

 

 

 
Blake Gruber

#ShiftSXSW: Learn More About Brian Solis and the Future of Digital Platforms

With #shiftSXSW just a few days away, we wanted to share some more information on our key speaker Brian Solis. #Shift is about changing the way we think about the work-life balance, communicating and connecting, and the use of technology in business. Brian Solis, prominent social media analyst and thought leader, certainly fits the bill for this event.

Whether it’s looking at his web series “Revolution,” or reading one of his books, The End of Business as Usual or Engage, Solis posses new hard-hitting thoughts on the interaction between business and consumer.  Touching on Digital Darwinism, Solis coins the ever appropriate #adaptordie hashtag for his media. A clear embodiment of the #shift mentality, PGi is more than excited to engage Solis with fellow social guru James Andrews of Social People, this Saturday at SXSWi.

In the mean time, please take a look at this interview with Solis and John Battelle titled, “Our Digital Society in the Next 30 Years.” To learn more about the social trend and how we are, “very, very early in what I think is a rapid acceleration of how we leverage digital platforms.”

 

 

 

 
Blake Gruber

Turn Your Location Services on for #shiftSXSW

Attending SXSW this year? The SXSWi (interactive) panels bring together some of the greatest forward thinking tech-heads from around the world, with social media serving as the keynote for many of their ideas. With SXSW and our #shift event in mind, and being a bit of an app-junkie, I saw a new locational service that I had to write about: Sonar.

A majorly untapped social resource, in my opinion, is data that connects you with people that you don’t know, but you should. While there are services like this, for example Mingle!, they have yet to become mainstream. Many relevant connections exist in those 2nd and 3rd level networks, but meeting these people can be challenging, especially over the web. Sonar ties together LinkedIn, Facebook, Twitter, and FourSquare data to create a unique social and geo-locational platform, connecting you to your extended network

Using a combination of, “distance, time, and social relevance [Sonar], determines the 15 to 25 most relevant people in the general vicinity… then plots them on a map” (mashable.com). While geo-locational services are a bit of a toss-up for most social users, this poses a unique advantage, especially when congregating at forums or events like SXSW.

There are many positives associated with allowing apps and social networks to use your location, for instance area specific promotions, but there are certainly drawbacks when it comes to security measures. Leaving that debate aside, the possibility of attending a networking event and being able to see who is relevant to you, how you’re connected, where they work, and even what you have in common, makes professional and personal networking arguably simple. Which is a reason, for me at least, to allow my devices access to my location.

 
Lea Green

Event in Review: #ShiftNYC Dialogue on Broadcast Media

Last September, we had the opportunity to dive in to a space that is bubbling with innovation on a regular basis: broadcast media.

We use the term loosely as the ways we share and create communications are no longer confined to the written page or produced by mega television conglomerates. The exploration in the current, past and potential state was lead by another group of visionary media leaders.

We invited our friends from various sectors from the business of content to discuss the transformations taking place in the way we create, distribute and monetize the world of media. From former network executives to citizen journalist Chris Barrett, we wanted to represent all corners of the ring in the interactive media revolution. We spoke about the impact of the third screen and what it takes to capture attention with television futurist Paul Farkas and the history of on air personality with Nelson George.

The broadcast conversation is an vital one to us at #shift. As we see the content landscape evolve by the minute, we strive to learn, and share, how to make the best media decisions for our businesses.

 
Blakely Thomas-Aguilar

Social Media Across Multiple Generations: The Good, the Bad and the Downright Ugly

Social media is an increasingly valuable tool, facilitating personal connections with virtually anyone, anytime, anywhere. And social’s extensive adoption over the past five years is meteoric — so incredible that a recent study by Click Consult showed that social media has overtaken TV as the favorite hobby for the UK’s 16-24-year-old demographic.  And just like rock and roll in the 50s and 60s, social media is quickly turning from a “you crazy kids” flash-in-the-pan trend to a cross-generational phenomenon, with 4-out-of-5 internet users visiting social media or blogs.

Just like every communication trend over the past 200 years, from the Pony Express to email, social media has positive and negative repercussions, the reality of which are present every time I pop onto Facebook and see yet another what-was-I-thinking outfit from the 90s.  So when it comes to the rising cross-generational usage of these platforms for communication, let’s explore the good, the bad and downright ugly usage of our ever-growing digital interactions.