In September of 2011, PGi, iMeet and Social People built a new way to work. Innovation in the evolving archetype of business and communication is fueled by mobility, connectivity and performance. PGi creates tools and products for this new business generation, and acknowledges the transcending culture by presenting #shift: a pop up event series that empowers, studies and celebrates thought leaders across exciting new fields, and disruptive minds in traditional industry alike.

Steve Stoute and James Andrews at #ShiftNYC, SoHo House, September 2011
The name #shift stems from the massing amount of directional change in our professional and societal behavior. PGi and iMeet exist at the forefront of products that help business leaders redefine not only the way we do business, but also the business we do. #shift revolves around conversation, workshops and social events amongst industry leaders on a variety of topics ranging from innovation in green space, to trends in pop music culture. We elevate the conversation by bringing in a roster of guest speakers and experts to talk shop in a casual atmosphere. Attendees get the chance to share with peers and learn from special guests as an impromptu think tank unfolds and evolves on the spot.
For the second installment of #shift, we dive into the country’s best next gen festival, South by Southwest. #shiftSXSW will be an event that is both entertaining and insightful. We offer attendees a social environment that allows them to network and combines with thought-provoking forums addressing timely issues. Most of all, #shiftSXSW will highlight how innovative solutions play a role in improving how we work. Below is our three-day schedule of events:
Saturday, March 10th // 4p-6p
“Revolution”: The SXSWi Edition of Brian Solis’ hit web series, hosted by James Andrews
Industry analyst Brian Solis and Social People founder James Andrews lead a conversation that asks the questions: Has social media reached its peak or is this only the beginning? If only a small percentage of the population engages in social networking, what happens when it moves to the mainstream? What does it mean to be “connected” in the 21st century? What is the true value of social media to businesses? At what point do we lose “followers” and win business?
Sunday, March 11th // 5p-8p
“Soul Food”: A Classic Sunday Dinner with “How to be Black” author, Baratunde Thurston
Enjoy Sunday dinner with some of your favorite personalities in technology. And join us for a chat with Baratunde Thurston about his best-selling new book, “How to be Black.” Dinner will be provided by Dante Fried Chicken.
Monday, March 12th // 10a-2p
“Up in the Air”: On the Move with the Working Nomad
According to Forrester Research, 66% of information workers in the US and Europe already work remotely. Evernote CEO Phil Libin, PGi Digital Nomad Cora Rodenbusch and corporate green strategist Lewis Perkins discuss the implications of that trend and tools that have emerged as a result of this shift.
Featured panelists will share personal experiences, successes, failures, lessons learned and where they believe the future is heading. Attendees will participate in an open dialogue about working remotely, unconventional workspaces, business travel, and corporate sustainability.
During this decidedly unique experience, we will spark both conversation and creativity. We want to build collaborative relationships amongst peers and create a fun environment where we can share an elevated dialogue about the work we produce. We hope you will join us in Austin.